The Mays Landing Merchants Association is going through a major branding change. They want to break through the confines of an eclectic built brand and want to have something they can be proud of that represents their city. After a number of different mockups that we went through, they chose this one that is a combination of an ideograph logo and a logotype. The idea behind this is that they can have something that represents their city which is known for having both the Egg Harbor River and Lake Lenape. The ideograph can be recognized by itself or with the words. It also works as a vertical logo with the words underneath or next to it.
The color choice was based off their requests.