I am going to completely rebrand EDM Assassin from top to bottom. This has been in the plans for over a year now. It wasn’t until a few months ago when we decided that we should actually move forward with the idea and not just discuss the thought. Originally, I found harsh criticism from those who are huge proponents and contributors to the website. Their opinions were valid but I didn’t think they outweighed my thought process. That said, I conceded the idea until I reapproached the idea. Let me explain before I go into more detail.
Come next month, I’ll celebrate my third anniversary with my website, EDM Assassin. This milestone is both exciting and yet nerve racking for myself. It is exciting because many, many sites don’t necessarily make it to a whole year especially active, let alone three. Although, it wouldn’t be the truth if I said it was all smooth sailing. It does have some mirrored experiences when I ran The Best Forum Ever.
When I owned The Best Forum Ever, by the third year I noticed a heavy decline. The site became tiresome and very difficult. It was very fatiguing mentally and eventually became a burden. In retrospect, it was a huge learning experience being that every decision I made was unknown territory. This is extremely similar to what I face now. Although, I’m no longer the high school student that was trying to have it all and approach it all naively. Why I miss those days, they will always be a fantastic lesson on many different scenarios. I can and will go into further detail but that will be for another post.
This same thought process with EDM Assassin started emerging. I was done. I have thought about selling or just flat out deleting the site. When I originally took over the site, I never expected or understood what I was getting myself into. I was taking over what Jimmy started. My only goal was destined to be better than him. Attending festivals, having a quote-unquote staff, having actual public relations managers and labels email me to post their music is something I never anticipated on doing in my life. To fathom that essentially a glorified hobby would become this serious was never expected.
The reason I debated ending it all is the expectations. I have to write daily for thousands of people is a large undertaking. Not to mention, I’m not just writing. I need to consistently find ways to improve traffic that are effective and unique. I’m always trying to improve the current site despite going through a rebrand. I’m working on the rebrand. I’m preparing a queue of posts. I have to review other’s posts. I’m scheduling posts. I’m dealing with people emailing me. Social media becomes a hassle with tagging on Facebook. Responding on twitter. Being “active.” Then, you have the whole finding new music or new stories. Lately, we’ve severely slacked on new festivals and news. You cannot rely on others for If and when they no longer can/will do a part, you have to do it yourself.
This weighs on me mentally and physically. My glorified hobby is extremely taxing. Part of me wants this to be a career in some fashion. I love it. I thoroughly love the music. I love the events. I love all aspects of the industry even the underbelly that most people aren’t familiar with. This is what moves me forward. This is where the rebrand means a lot to me as it is reigniting my passion as it’s a new beginning.
Unlike starting a new site, it isn’t that easy. I have to create something that is brand new, but feel like it’s been there. It’s an extremely delicate thin line. You’re needing to appease your readers who are current fans, but also attract new ones. You can’t be too far off the beaten trail as you don’t want to abandon your old following, but you can’t be too much of the old as you’re trying to progress and build a bigger following. Old problems need to be solved, but in doing so, new problems (and hopefully smaller ones) will occur.
In future blog posts, I’m going to breakdown how I worked on the rebranding and detail everything out as a case study more or less. I’m going to leave certain details out, but I’ll still give the assessment and percentages. I’m extremely curious about how this is going to go about. It’s exciting and nerve racking. It’s slightly bittersweet leaving the EDM Assassin name and moving into ByTheWavs. I’m ecstatic about the change. This is a fantastic learning experience and I am happy to share it with others for those who want to not repeat my mistakes and bask in the same success with their own rebrand.