The Mays Landing Halloween Parade is one of the most popular events in the city. It has been happening annually for the last 62 years. This year, they wanted to be more social and by doing so, we focused on the children. Snapchat was the perfect outlet that not only takes advantage of the parade while sharing with others. This GeoFilter is haunted and fun. I took regular caution tape and replaced the word, caution with the word Danger with spooky font. I added some blood splatters along with some “toxic” and glowing font on the bottom. From what I heard, people loved this filter. It was used 344 times and seen 17,185 times. Not bad for a complete surprise. Here is an example of it being used with a lovely photo of me and a child who thought I was actually Captain America.