As you may noticed, I created the new logo for the Mays Landing Merchants Association. Along with the logo, they wanted a rack card to put in the supporting businesses to let the community know what the Merchants Association does and the events they throw during the year. It was a very interesting project that was a challenge. They gave me all the information and in fact wanted more than what is currently on the card. This created the challenge of fitting all of it on the card that was legible when printed, easy to read, and formatted well. The photos were provided by them and I believed it turned out very well.
The Mays Landing Merchants Association is going through a major branding change. They want to break through the confines of an eclectic built brand and want to have something they can be proud of that represents their city. After a number of different mockups that we went through, they chose this one that is a combination of an ideograph logo and a logotype. The idea behind this is that they can have something that represents their city which is known for having both the Egg Harbor River and Lake Lenape. The ideograph can be recognized by itself or with the words. It also works as a vertical logo with the words underneath or next to it.
The color choice was based off their requests.
The Mays Landing Halloween Parade is one of the most popular events in the city. It has been happening annually for the last 62 years. This year, they wanted to be more social and by doing so, we focused on the children. Snapchat was the perfect outlet that not only takes advantage of the parade while sharing with others. This GeoFilter is haunted and fun. I took regular caution tape and replaced the word, caution with the word Danger with spooky font. I added some blood splatters along with some “toxic” and glowing font on the bottom. From what I heard, people loved this filter. It was used 344 times and seen 17,185 times. Not bad for a complete surprise. Here is an example of it being used with a lovely photo of me and a child who thought I was actually Captain America.
A number of months ago, my sisters had their 21st birthday party. I vowed that I would make it the best party they have ever been to. Well, thanks to my parents, I had to deal with the pregame. Of course, I had all the stereotypical gifts and setup. Although, I wanted to go the extra mile. Knowing that my sisters love Snapchat, I decided that a custom GeoFilter would be the most ideal and over-the-top present. Without telling them, I covered half of Harrah’s Resort Atlantic City being that I wasn’t sure what tower they were going to be staying at. I also had to cover The Pool. I created the GeoFilter to look like their cabana and then I learned 3D to make the 21st look like balloons. Overall, they were absolutely ecstatic when they saw this filter. It was used 153 times and seen 10,303 times. Not bad for a complete surprise.
I was asked by the folks at the South Jersey Wine & Food Festival to create a poster that would be displayed in casinos to advertise their event and showcase it. They had some ideas of what they wanted to achieve and gave me some examples. One of the focuses of the poster was to optimally show a fundamental piece of the festival. At Lake Lenape, they have this lighthouse that is displayed and used in a number of photographs. With that, I took one of the images of the lighthouse and actually put it through Prisma. The result was much better than I had expected being that I never used the app before and worked well with the theme. From there, it was just about font, texture, and color. Unfortunately, they decided to not use this poster after creating it.
This isn’t a brand new piece per-say. Last year, I did an advertisement for the South Jersey Wine & Food Festival. I am not sure if it was actually used, but they remembered it and asked if I could appropriate it towards a rack card which they would hand out at different events around South Jersey leading up to the event. There isn’t much I did in regards to the front besides add the Caesars Entertainment logo and fixed the information. Note: the original I did had a spelling error that no one including myself noticed until this year. Also, I designed the whole back of the card to give a somewhat similar theme to the front with the wood, but accommodating the massive amount of information they wanted on the back. Included is my logo that I made for them, but never transferred as they went with a different route.